Most business owners understand the importance having a ‘personal brand’. It’s your key differentiator and, in the wonderful world of social media, it has a massive effect on your ability to succeed with your business.Read More
This year, Save the Children’s annual Christmas Jumper day is on Friday 14th December. And I have a confession to make: it fills me with dread.
Before you get quite the wrong idea about me, let me make clear that my dread and loathing of Christmas Jumper Day is nothing to do with being a miser. Save the Children is a great charity. One that I donate to on the aforementioned Christmas Jumper Day with willingness. But without partaking in the jumper bit. The Bah Humbug is about the jumper not the event.
So, why does it fill me with dread?
You know you’re great. You know you’re the expert in your industry. You know that you can do a good job and give value for money. You also know that your staff are great at what they do. You’ve made sure they have the right training and that they know their stuff. So, your clients will think this too, right? Well they might. But have you asked them? Many of you will have client feedback forms or questionnaires – but do they ask this question: ‘What was your first impression of me (as a business owner) AND/OR my staff’ – if you have employees.Read More