ULTRA VIOLET: PANTONE’S COLOUR OF THE YEAR AND HOW TO MAKE IT WORK FOR YOU
Since 1999, the colour institute Pantone, has forecast global colour trends and named the colour of the year. This year, 2018, ‘Ultra Violet’ is Pantone’s colour of the year. For those of you about to point out that humans can’t see ultra violet rays – don’t take it literally. Instead, think of purples, lilacs, and lavenders.
No sooner have Pantone made their announcement than the related hues appear everywhere. In fashion yes, but also in interior design, wedding decorations and corporate branding amongst other things. So, in this blog, I’m going to explain how you can rock the colour purple, in all it’s different tones and shades in ways that work for you. First though, some advice about trends and how to deal with them.
WHAT IF I HATE PURPLE?
It’s simple. If you don’t like purple, lilacs etc, don’t wear them. There’s no point wearing something that doesn’t make you feel good. My whole philosophy around style and colour is to wear what makes you look AND feel great every day. If you’re not feeling the love for purple then steer clear of this colour trend. This applies to any colour or style trend. But if you hold back because you’re not sure if purple will suit you, that’s another matter and this blog will help you.
I DON’T WEAR THINGS BECAUSE SOMEONE SAYS THEY ARE IN FASHION!
Neither do I! I wear clothes that look and feel great on me. Yet, if a trend comes along that I quite like, whether that be a statement sleeve or a particular colour, I will incorporate it into my wardrobe. But it’ll be because I want to – not because I feel I should look ‘on trend’ or ‘fashionable’. I’m definitely not a dedicated follower of fashion in that sense. I love knowing the trends though. And, of course, that means I can advise all my lovely clients on what trends will work for them.
I WANT TO WEAR PURPLE. HOW DO I KNOW IT WILL SUIT ME?
Good question! The good news is that all skin tones can wear a different shade or tone of purple. Some skin tones can take a strong purple and others will suit a light lilac or lavender. There are warm toned purples and cool toned purples. This means, everyone can wear purple. If we choose to we can all be in a purple haze!
Here’s the science bit:
I ask my clients to remember that opposites attract. If you have a warm skin tone, cool colours will look good on you. If you have a cool skin tone, warm colours will look good on you. Though this is a simplification. After a colour consultation with me, my clients know both their skin tone and the colours that suit them. I give clients a set of handy swatches of their colours to take away with them. Armed with their swatches, getting the right colours when clothes shopping is easy peasy.
My clients also learn if brighter colours suit them best, or if softer muted colours better complement their skin tone.
I should point out that you’ll find many articles that generalise about skin tones. For example, it is true that Asian and black skin tends to be warm toned. But this is a huge generalisation and many people with fair skins are warm toned. In a similar way, fair skinned people tend to have a cooler skin tone – but this isn’t always the case. Then there is everyone else in between. So, of course, the best way to find out about your own skin tone is to see a stylist that specialises in colour analysis. It’s a worthwhile investment!
EXAMPLES OF DIFFERENT PURPLES TO SUIT DIFFERENT SKIN TONES:
If you know your skin tone you will find this helpful too.
Here are some warm purples (wear if you have a cool skin tone i.e. my Autumn/Spring clients):
Here are some cool purples (wear if you have a warm skin tone i.e. my Winter/Summer clients):
Here are some bright purples (a mix of warm and cool toned purples that suit either Winter or Spring clients):
Here are some soft purples (a mix of warm and cool toned purples that suit either Summer or Autumn clients):
THE PYSCHOLOGY OF THE COLOUR PURPLE
Research shows that colours influence not only the wearer but also those around them. Bright purple is suggestive of riches and royalty. Historically, purple dye was expensive and so only worn by royalty and others of high rank and authority. It’s a colour that symbolises spirituality, artistry and mystery. It’s also often associated with mindfulness practices and meditation.
On a personal note, it makes me rather nostalgic. I used to wear purple and black all the time and was a huge fan of Prince (His Purple Highness!). So don’t underestimate the way a colour can make you feel. Wearing purple takes me back in time and makes me want to listen to old Prince songs and dig out my Doctor Martens!
You can find out more about the psychology of different colours here. It’s an area that fascinates me.
THE COLOUR PURPLE: YAY OR NAY?
For me, it’s a a definite ‘Yay’. I’ve begun buying some pieces for myself and finding items suitable in shade for different clients. I’d love to know if you will be wearing purple and whether you have found the right purple for you. A great way to see what I’ve seen and shared from my shopping sprees is by checking out my Instagram account. Or you can step into Ishbel’s wardrobe on Facebook.
If you’ve any questions about how to discover your skin tone do let me know and I would love to help.