So what does a Personal Stylist do? This is a question that a lot of people ask, especially men.  There’s much understandable confusion because often hairdressers, for example, call themselves stylists.  So, what does a personal stylist do?

Of course, there are different kinds of personal stylists all doing things their own way.  In this blog I talk about the process that I use when I work with my clients and compare that to other personal stylists. That way you’ll get an idea of the variety of things we cover.

Colour Analysis

This is where I meet with my client and establish the best colours for her or him to wear.  Together we look at which colours make you look younger, taller, slimmer.  Then which colours give you that glow from within and are the most flattering.  I do this by testing certain colours against you in my style studio.  I am also due to launch an online version of my colour analysis in Spring so watch this space

Style Session

In this session (which often comes straight after the colour analysis) I establish the styles of clothes that suit your body shape and your personality.  This process is both fun and fascinating.

Many traditional personal stylists will stop here and send you on your way.  Other stylists might not have had training in providing colour analysis, for example. So, it’s worth checking out the credentials of the stylist that you’re planning to use.  Have they gone through structured training with a style institute? Or have they become a stylist simply because they have an eye for style? Self-styled – as it were. It’s worth knowing.

Wardrobe Edits

Here’s where we use what we have learnt about the colours and styles that suit you and also look at your lifestyle.  Do your current clothes suit you?  Do they fit?  Do you like them and do they work for your lifestyle?  I declutter your wardrobe for you, and with you, so you end up with clothes you love and clothes that make you look amazing.

Personal Shopping Days

Following your wardrobe edit, we draw up a specific list of clothes you need and set a budget.  We then go shopping, prioritising what we need to buy you.  This day is specific and targeted. The aim is to give you the perfect capsule wardrobe curated for your lifestyle. One that allows you to wear all the clothes you own and mix and match to create hundreds of different outfit combinations.

By the end of this process you will should end up with fewer clothes but more outfit choices.  My philosophy is to choose well, choose good quality and buy less.

Compare the Market

So how does this compare with the in-house, free styling services offered by many department stores? Well, as you can see there is a process to this whole styling business!  In the first instance, the stylist in the shop hasn’t gone through the first three steps of the process with you.  In the second it’s rather difficult to colour analyse in shop lighting and with a made-up face. There’s no time to follow through all the processes and get full understanding of what you need.

None of which is to say that the inhouse stylists are bad. I’m merely saying there are natural limitations to what you’ll get.  That said, they can be great if you’re in a rush and want someone to give you an objective eye when buying a specific item or outfit.  They’re often of great help to me when I’m personal shopping. They give me the large changing rooms, big rails on which to hang clothes and swap sizes for me so I’m not rushing around a shop like a lunatic.

So now you know the answer to the question ‘what does a personal stylist do?’, would you like to try some or all of the process for yourself?

If you’d like to begin the wonderful process of having a wardrobe full of clothes you love, please do get in touch!  Find all my contact information here on my Ishbel’s Wardrobe website. I can’t wait to hit those shops with you.

What does a Personal Stylist do? Photo of Reshma Field author of the blog.